Privacy Policy

Last updated: October 30, 2026

This website, Tail Be Wagging (tailbewagging.com), is operated by Alice, who is the data controller of the personal data described here. This policy explains what we collect, why, who receives it, how long we keep it, and your rights.

Information we collect

  • Contact form: your name, email address and the message you send us.

  • Newsletter: your email address (and name, if requested) and the date you subscribed.

  • Analytics: through Google Analytics we receive device and browser information, approximate location, pages viewed, referral source and how you interact with the site.

  • Server logs: our hosting provider may record technical data such as IP address and browser type for security and reliability.

We do not offer user registration, online orders, contracts or payments on this website, and we do not collect payment information. If you buy something after clicking an affiliate link, the purchase happens on the retailer's own website under its own privacy policy.

Why we use your information and our legal basis (EU/UK visitors)

  • To reply to your messages: legitimate interests and steps you ask us to take.

  • To send our newsletter: your consent, which you can withdraw at any time using the unsubscribe link or by emailing us.

  • To measure traffic with analytics and to set non-essential cookies: your consent.

  • To keep the website secure and working: legitimate interests.

  • To meet legal obligations: legal obligation.

We do not sell your personal data.

Services we use and who receives your information

  • Hostinger: website hosting, website builder, and the tools that process contact form and newsletter submissions.

  • Google Analytics: website analytics.

  • Amazon Associates (affiliate program): when you click an Amazon affiliate link, Amazon may set its own cookies to track the referral; we may earn a commission and do not receive your personal data from Amazon.

  • Pinterest (embedded pins and save buttons): when such content loads, Pinterest may receive information about your visit and set cookies.


Cookies

We use essential cookies needed for the site to work, analytics cookies (Google Analytics) and third-party cookies from Amazon affiliate links and Pinterest embeds. Non-essential cookies are only used if you accept them in the cookie banner. You can change or withdraw your choice at any time through the cookie settings on the site, by clearing cookies in your browser, or in your browser settings. You can also use the Google Analytics opt-out browser add-on.

How long we keep your information

  • Contact messages: up to 12 months after our last correspondence, unless we need them longer to meet a legal obligation.

  • Newsletter subscriptions: until you unsubscribe, after which we delete your details apart from a minimal record that stops us emailing you again.

  • Analytics data: up to 14 months.

  • Server logs: kept by our hosting provider for a short period according to its own retention policy.

International transfers

Hostinger operates in several countries, and Google, Amazon and Pinterest may process data there and in other countries. Where data leaves the EU/UK, we rely on the safeguards these providers use, such as the EU-US Data Privacy Framework and Standard Contractual Clauses.

Your rights

Depending on where you live, you may have the right to be informed, to access, rectify or erase your data, to restrict or object to processing, to data portability, to withdraw consent, and rights relating to automated decision-making (we do not make automated decisions about you).

How to make a request

Email pets@tailbewagging.com. We may ask you to confirm your identity, for example by replying from the email address you used with us, before acting on a request. We respond within one month, which may be extended by up to two further months for complex requests, and we will tell you if so. Requests are free of charge. If you disagree with our response, contact us first so we can try to resolve it. You also have the right to complain to your local data protection authority (for example the ICO in the UK).

Links to other websites

Our website may contain links to other websites that we do not own or control. We are not responsible for their privacy practices, so please read their privacy statements.

Information security

We use reasonable administrative, technical and physical safeguards to protect your information from unauthorized access, use, modification or disclosure. However, no transmission over the Internet can be guaranteed to be completely secure.

Legal disclosure

We will disclose information if required or permitted by law, such as in response to a subpoena or government request, or when we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others, or to investigate fraud.

Changes to this policy

We will update this policy when our data practices change and revise the date at the top.

Contact

Questions or requests: pets@tailbewagging.com.